Getapp.com Interview with Pete Sanders, CEO of Brix Software
GETAPP.COM: Who are you and what is your role in the company?
SANDERS: My name is Pete Sanders and I am the company CEO. I have a Bachelor of Business from University of Technology Sydney and a Diploma in Accounting. Prior to starting Brix, I was General Manager of a Financial Services Software company and I also held senior roles with Reckon Limited (Quicken Australia) and PricewaterhouseCoopers. I am passionate about creating quality solutions that make life easier, more efficient and better for the users. I had the initial idea for Brix and what started as a behemoth of a system was distilled down into what is the Brix 1.0 release which is all about online Agile Project Management.
GETAPP.COM: Can you briefly present your management team?
Scott Montgomerie - CTO & Founder: Scott has been the principle architect of the company's products and has been involved at an executive level in the overall vision and direction of the company. Prior to joining Brix, Montgomerie was President and CTO of Zigtag Inc., later renamed to Semanti Corp. Montgomerie was the overall architect of Semanti's semantic and search engine technologies and innovations. Montgomerie is a published researcher in the field of Bioinformatics and holds a Bachelor of Science degree in Computing Science from the University of Alberta
Kaylene Sanders - CMO: Kaylene has been heavily involved in defining our go to market strategy. Kaylene also runs a small online marketing consultancy specialising in SEO and SEM for small businesses in Australia who are looking to make the most of their spend online and optimising their online presence. Prior to this Kaylene was the Founder and CEO of the Local Childcare Directory, an online childcare directory helping parents find the right childcare for their children in the Sydney area.
GETAPP.COM: Are you a cloud or a Software-as-a-Service (SaaS) company?
SANDERS: We are a Software-as-a-Service company. We have built BrixHQ as a Software-as-a-Service company from the start.
GETAPP.COM: How do you use and promote usage of cloud computing?
SANDERS: We run the majority of our applications on cloud or software-as-a-service that we use in our business. This includes working with our partner. We promote cloud computing every chance we get as whilst it is clearly the way of the future there are some very real and tangible benefits for our clients and businesses in general.
GETAPP.COM: What are the points of difference of your solutions?
SANDERS: The points of difference of BrixHQ are that we offer an incredibly easy to set up and use project management system. The functionality found in BrixHQ is more than enough to meet the lightweight project management requirements of the majority of organisations. At a more detailed level we offer users a very rich interface to manage their projects with some nice little features like being able to drag and drop tasks on The Wall and on the Gantt chart. The other feedback that we've had from our clients is that it is the only Agile Project Management solution they've used that includes a Gantt Chart. We appreciate that Gantt Charts aren't truly agile, however, we use it to visually represent the data in the system rather than being the center of the everything.
GETAPP.COM: How would you like to be evaluated by a prospect?
SANDERS: Does BrixHQ offer the project management functionality they are after. Must have features that make access to the required information easier and be intuitive. Must be an online solution which is easy to set up and work with Well supported for any support or help they might need with the product. And then beyond this we engage our clients to get feedback on our roadmap to validate the future direction of BrixHQ. And last but not least, we're good value for money.
GETAPP.COM: Why do your customers buy from you?
SANDERS: We offer a functionally rich online agile project management product. We offer Dashboards which can be customised so usually can visually see how their projects are going and report on this. It's an online project management solution that is very easy to get started with and collaborate with your project team members. BrixHQ is very easy to set up and use. Our pricing model allows users to scale up and down as required on their projects.
GETAPP.COM: Can you mention some of your key clients?
SANDERS: BrixHQ was officially launched in mid-January and whilst we now have over 700 users it is still very early days for us. One of the key clients we are working with is Deloitte Digital.
GETAPP.COM: What do you see as the key trend emerging in the industry?
SANDERS: The key trend emerging that we are seeing is people moving from desktop project management tools to online project management tools that let them run their projects the way they want to and collaborate in real time online.
GETAPP.COM: What is THE most important message you feel you should get across to someone considering buying your solutions?
SANDERS: The most important message for someone considering BrixHQ is that we offer a functionally rich online agile project management solution. We offer whatever support and help you need to work with BrixHQ. And we are building a long term sustainable business that will evolve based on customer and market needs.
GETAPP.COM: Thanks for your time, Pete.